So, you started a small business
You know you need to start advertising
And you know it is smartest to start small
But now what?
What does starting small look like?
How do you even know where to begin?
Luckily for you, you're in the right place. Today, we are going to deep dive into local advertising, what it is, and how it can help you grow your small business!
What Is Local Advertising?
Before we can get into the top 3 ways local advertising can grow your small business, let us first look at what it even is.
Local advertising is a way of marketing your business to your home community before broadening your horizons to the online world. While advertising on social media sites such as Facebook, Google, and Instagram can be both beneficial and necessary at some point in your marketing journey, starting small can be the kickstart your business may need.
When it comes to local advertising it is important to assess where you will be able to gain the most organic website traffic and how you will be able to accumulate traction over other small businesses in your area.
Niche events such as golf tournaments, pee wee football games, etc. It can be beneficial; however, they may not be the best way of advertising locally due to their consumer exclusivity.
The best ways to advertise locally are going to be events that anyone can and may attend, as well as marketing in areas everyone in town will see. Some ideas include but are not limited to:
Advertising at 5k’s/ fun runs
Advertising in downtown areas
Advertising at County or State Fairs
Advertising in schools
Advertising at concerts or shows
Advertising in local supermarkets/ shops
Top 3 Ways Local Advertising Can Grow Your Small Business
Referrals/ Word Of Mouth
By advertising locally, your business is going to be seen and noted by members of your community. When referrals come from trusted neighbors, board members, and just about anybody else in a tightknit community, high praise can go a long way
Building Credibility
By making an effort to not only be known but to support and give back to your local community your small business can build credibility like no other. Being present in many local events and areas can help your business become highly credible as continued local advertising efforts show dedication, and loyalty to your community.
Boosting Your Local Economy
Local advertising comes full circle. When you put money into your community through local advertising, your town will grow economically. When your town grows economically, there may be more events, areas, and opportunities for you to market more and more in your community.
How Can Mooney Marketing Help?
So you need to start advertising locally but do not know how.
That is where we come in to play! At Mooney Marketing we have an expert marketing team that is here to help you advertise and market your small business all over your local community.
Drop us a line to see how we can help you get your small business off the ground running through local advertising!
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